A creative, optimistic and ever-evolving design leader.
I'm curious, empathetic, rigorous, and experimental. I appreciate a holistic way of solving design problems. I believe that design is about style + fashion built upon the foundation of function + technology.
I'm a firm believer that the goal is make design look simple, through hard work. Design is truly about problem solving and making people's lives better. With a well trained eye for color use, layout, merchandising, and a strong understanding of the history, cycles and emotional impact of color, I produce fresh palettes and cohesive layouts/merchandising stories that are forward thinking, yet approachable.
As a passionate design leader, I seek to own creative excellence at every touch-point. I'm a student of real-world design, users, consumers, activity, trends, competitors and culture. Through listening, learning and mining insights, I cultivate strategic directions that put my client's brand into amazing places.
I have had an incredible opportunity to work with and lead teams on a wide range of projects. I have almost 20 years design experience, working across many different fields ranging from apparel design, product development, graphic design, brand identity and/or re-boot, and marketing to provide current, consumer-right products with passion and love for health, the outdoors, and anything active.
You can get in touch at: jenniferjagnew@me.com.
